Rombouts signs on for online marketing
Roasting coffee is an art. So is putting a product in the spotlight — and it’s an art our brand strategists have truly mastered. We proved it with a visually captivating online marketing campaign that boosted sales of the limited Magritte edition from Rombouts Coffee.
Tricolor limited editions strengthen brand image
Rombouts is a coffee roaster with a strong sense of “belgitude.” As a Royal Warrant Holder, the brand regularly proves this by launching exclusive limited editions that reflect its Belgian roots and identity. This spring, the packaging of its Goudmerk coffee — including cups and coffee machines — received a surrealist makeover. Signed: René Magritte. Ahead of the UEFA European Championship and the summer of sports, the coffee brand took things up a notch with a Red Devils-themed package and tricolor cups. After all, Rombouts is an official supplier to our national football team.
"The limited editions were a hit with younger coffee lovers and drew visitors to both the webshop and the store."
Online marketing campaigns boost sales
With the limited Magritte and Red Devils editions, Rombouts wasn’t just aiming to highlight its Belgian identity. The main goal was to boost both online and in-store sales, support retail partners, and engage a younger audience of coffee enthusiasts. That’s exactly what we focused on! With two creative online marketing campaigns, we delivered just what the Aartselaar-based roastery needed.
Online ads and posts generate more awareness and leads
For the bilingual online marketing campaigns, we created a series of posts. These were bundled into an ad set to achieve the best results and drive traffic to the webshop and physical stores. The posts were shared organically on Facebook and Instagram according to a predefined content calendar. They also appeared on YouTube and, especially for the younger crowd, on TikTok.
The result leaves us wanting more
The engaging posts from our content creators captured the imagination of a wide audience of coffee lovers and boosted sales of the limited editions, both online and in retail stores. Nothing but happy faces — both behind the scenes and among the fans. A promising sign for future campaigns. Ceci n’est pas fini!
