DMS Update

BOUWUNIE REDEVELOPS ITS COMMUNICATION Bouwunie is the advocacy group for the self-employed and SMEs in the construction industry in Flanders. It’s a source of support and advice, and a close-knit community. We created a striking campaign and gave the website a makeover with the aim of persuading existing members of the power of Bouwunie and attract new members. CONCEPT • WEBSITE • VIDEO Membership boost Providing insights, promoting interests and bringing people together. Bouwunie, which launched its new house style last year, is invaluable for everyone active in construction in Flanders. Not being a member is not really an option… We created an original campaign concept close to the target audience in words and pictures to point up Bouwunie’s added value and win over new members. A dash of humour We snapped the visuals – a man and a woman with a look of amazement on their face – on a building site (though they were professional models). We used them in adverts and other assets, including banners, enabling Bouwunie to spread its message (and generate leads) in trade magazines, at building fairs and in other channels. We created digital content for use on social media: from short snackable videos to a longer dynamic video focusing on the value(s) of Bouwunie. The concept visuals and the new house style also contribute to this. Digital transformation The Bouwunie website was ready for an overhaul, so we used the recent rebranding to bring together the corporate site and the different campaign websites in a single, easy-to-manage platform. It was a big challenge, but our Dev&Tech team pulled off a successful digital transformation. 5 BOUWUNIE