DMS Update

“ We developed a concept visual that focuses on the primaryUSP. “ REYNDERS GOES FOR GREENBACKS Unique 3-in-1 concept Reynders prints labels and sleeves in every possible form. The firm recently brought an economical, safe and ecologically sound packaging concept to market. Seal & Read is designed specifically for aerosols, which must by law be accompanied by certain information. On the box, the label and the enclosed leaflet.With the Seal & Read self-adhesive labels and shrink sleeves all those packaging elements can be placed directly on the spray can. That ensures they stay together and don’t get mixed up. Simplifying the packaging process significantly. The plastic sleeve can be shrunk around the cap and can only be opened at the perforations. So the customer can immediately see if the product has been tampered with. It’s a unique 3-in-1 concept. But how do you persuade manufacturers of care and cleaning products, medications, foodstuffs and agro & petrochemical products to make the switch? Bankrolling the concept We rolled out an original campaign to switch the target groups on to CONCEPT | WEBSITE | ONLINE MARKETING | VIDEO | EMAIL The best way to market an innovative cost-cutting packaging concept? For Belgian label printing specialists Reynders we created an eye- catching communication concept that the target group found hard to resist, in print and online. Seal & Read.We developed a concept visual that focuses on the primary USP. The significantly simplified Seal & Read packaging process allows aerosol producers to save a wad of cash. That is visualised in the form of a spraywrapped in a hundred-euro note, with the slogan ‘the label that really pays off’. A call to action to cash in. 360° online marketing Where next? An online marketing campaign with two goals: creating brand awareness about Reynders’ innovative solutions and gathering leads for the Seal & Read concept.We created a landing page ( www.seal-and-read.com ) centred on a 360° video of a spray can combining all the advantages of the packaging concept visually. The video showed it has plenty of stopping power on social media. And a multilingual email campaign informed the target groups about the newSeal & Read concept in a personal way. A successful cross-media campaign that has worked well for Reynders. Watch the video 57 REYNDERS