DMS Update

UX | WEBSITE | LEADGENERATION STRONG ONLINE PRESENCE FOR AHLERS First impression online People increasingly go online in search of solutions to the problems they face. That’s something Ahlers, which has a flexible solution for every logistical issue, understands very well. A new corporate website was near the top of its wish list. Because first impressions count. Online as much as anywhere else. And when a compelling online narrative generates leads, the circle is complete. All about UX The newwebsite focuses on creating the very best user experience, making it easy to find the information you are looking for. The keyword analysis ensured that content was easy to find online, while a lot of thought was given to the structure. The various services provided by Ahlers were given pride of place in that structure. Eye-catching call-to- action buttons were used throughout the website to activate and convert. The look and feel fits perfectly with the expectations of the target group. The concept visual, 'We shape the world to fit your profile', depicted a head in profile made from the outlines of all the countries on the map. Colours and icons in line with Ahlers’ design guidelines ensure harmony across the website. Digital marketing In the next phase we’ll focus on digital marketing to raise the profile of the various services in the target group. Targeted SEA campaigns, display bannering and LinkedIn advertising show the world exactly what logistical solutions Ahlers can offer. SOLUTIONS BEYOND LOGISTICS Ahlers, a global player in supply chain and transport, wanted an online presence to tell the world what it was about and generate leads. We fulfilled those expectations with a stylish corporate website that prioritised user experience. 58 UPDATE 54