DMS Update

Getting a commercial message across to inspire your target audience – be that a residential customer, someone in the trade or your own employees. Bathroom specialist STG pulled it off with a little help from its all-round communication partner. Inspiration online STG has everything you need for your dream bathroom. That was the message the bathroom specialist trumpeted online across Google and Meta platforms. While firms in the sector tend to focus on product characteristics and technical specifications, we opted to approach things from a whole different angle: visuals in soft colours, a feminine touch and inspirational copy. We regularly schedule content workshops to discuss the topics to be used in the online ads. Once we’re all in lockstep we hold photo and video shoots, create the content and ultimately publish it on Google and Meta platforms. We also closely monitor how they perform on an ongoing basis, making tweaks where needed. In all of this our goal is always the same: inspiring consumers to book a slot at one of the STG showrooms. STG WINS EVERYONE OVER WITH INSPIRING COMMUNICATION CONTENT CREATION • PHOTO & VIDEO • CONCEPT 14 UPDATE 64