DMS Update

Radio-active As part of our cross-media approach we beefed up the online awareness campaign with a series of radio commercials. In doing so, we lived up to our reputation as a full-service partner, taking care of everything from coming up with creative ideas to writing the script, recordings and editing. A deep-dive into the target audience and the best suited radio stations ensured optimal use of the budget. The commercials were incorporated into various social media campaigns to maximise the return on investment. Give your brand a human face So how does a bathroom and heating specialist connect with the B2B market? By giving your brand a human face. Our creative team invented ‘tradesman André’ and brought him to life in our studio. From casting the right actor to cataloguing and shooting the poses, we drew on our skill and experience to get the job done. We created an extensive photo and video library that STG can make use of as it sees fit. That gives the inhouse marketing department the resources it needs to use the ‘tradesman André’ concept in other media, such as posters, emails and socials, sponsoring and team-building material. And if they reach out to us for support they can always expect a rapid response from our team. Bij STG sta IK centraal! 15 STG